Anna is the founder and CEO Of Beminded Sweden, with a background in behavioural science, and many years of hands-on managerial experience in large organisations.

Anna started the business back in 2013, after noticing that she and her managers in the company where she was employed, worked really hard, yet somehow, weren’t enjoying the rewards and outcomes equivalent to their effort. She began looking for a smarter way of working to increase quality in both the work and personal sides of life. Anna developed the Beminded programme with goals to create true motivation, less stress and increased productivity for employees, and leaders.

Since those early days, this training has been run in over 50 businesses in 11countries, servicing more than 4000 people. People and businesses who have completed the programme have described the impact as ‘life changing’.

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